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DW-01 · Commercial series

My Transit App

Four tiny comedies about the moment you realise you have no bus fare.

Client
City of Calgary
Format
Commercial series
Runtime
4 × 40s
We did
Idea → final mix
My Transit App: frame from “Panic Attack”
DW-01 · Panic Attack · 0:40 Play “Panic Attack”0:40

The series · 04 films

The brief

Calgary Transit was launching an app that lets riders pay from their phone. Useful, sure. But “there’s an app for that” doesn’t make anyone download anything. The City needed people to remember it.

The idea

We skipped the feature list and went for the feeling everyone knows: the pocket pat-down at the bus door. Each spot builds a small, familiar panic (running late, Stampede with the whole family, a piggybank that won’t give up its coins) and the app ends it in one tap.

Credits

My Transit App

Director & Producer
Thi Vo
Creative Director
Stephen Scullion
DP
Shae Paterson
1st AC
Mike Manus
Sound Mixer
Jury Rodionov
Gaffer
Alissa Howland
Key Grip
Jesse McMullan
Art Director
Irene Seto
MUA
Jenni MacDonald
Wardrobe
Tracey Ho
PA + Craft Services
Kaleb Tekeste
Production company
Double Whammy Studios

Now booking

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